Published April 28, 2026 · By Tom Cannon
Social media platforms are constantly changing their layouts, and using the wrong image size means your content gets cropped, stretched, or compressed into a blurry mess. Here's every dimension you need for every major platform in 2026, plus tips for creating images that look great everywhere.
Feed post (square): 1080x1080 pixels. Still the safest option, looks good on all devices. Feed post (portrait): 1080x1350 pixels (4:5 ratio). Takes up more screen real estate than square, which means more engagement. This is the recommended size for maximum impact. Feed post (landscape): 1080x566 pixels (1.91:1 ratio). Gets less screen space than portrait, avoid unless the content demands landscape. Stories and Reels: 1080x1920 pixels (9:16 ratio). Full-screen vertical format. Keep important content within the center 1080x1420 area to avoid the username and UI overlays. Profile picture: 320x320 pixels, displayed as a circle at 150x150.
In-stream image (single): 1600x900 pixels (16:9). Twitter crops to this ratio in the timeline. In-stream image (two images): Each 700x800 pixels. Header/banner: 1500x500 pixels. Profile picture: 400x400, displayed as circle. Card image: 1200x628 (for link previews with meta tags).
Feed post: 1200x630 pixels works best for most content. Cover photo: 820x312 on desktop, 640x360 on mobile. Use 820x462 to cover both, the top and bottom get cropped on desktop but show on mobile. Profile picture: 170x170 on desktop, 128x128 on mobile. Upload at 400x400 minimum. Event cover: 1200x628. Group cover: 1640x856.
Feed post: 1200x627 for landscape, 1080x1080 for square, 1080x1350 for portrait. Portrait format is increasingly favored by the algorithm for higher engagement. Profile picture: 400x400, displayed as circle. Banner: 1128x191 (very wide and short, keep text centered). Company page cover: 1128x191. Article header: 1200x644.
Thumbnail: 1280x720 (16:9). This is the most important image a creator makes, it directly drives click-through rate. Use bold text, high contrast, and keep it readable at small sizes. Channel banner: 2560x1440 total, with safe area of 1546x423 in the center. Profile picture: 800x800.
Video/content: 1080x1920 (9:16). Same as Instagram Stories/Reels. Profile picture: 200x200 minimum.
Server icon: 512x512 minimum (supports animated GIF for boosted servers). Server banner: 960x540 (requires Level 2 boost). Profile picture: 128x128 minimum, displayed as circle. Emoji: 128x128, under 256 KB. Stickers: 320x320, under 512 KB.
If you're creating one image for multiple platforms, design at 1080x1350 (4:5 portrait), this works well on Instagram, LinkedIn, and Facebook, and can be cropped to 16:9 for Twitter and YouTube. Use our Image resizer To create platform-specific versions from your master file, the Cropper To adjust aspect ratios, and the Compressor To meet each platform's file size limits.
JPEG at quality 85-90 for photographs and complex images. PNG for graphics with text, logos, or transparency. WebP where supported (most platforms now accept it). Avoid BMP and TIFF, they're too large and not universally supported by social platforms.